THE POWER OF REBRANDING VOL. 1
Throughout the upcoming weeks join us as we take a deep dive into graphic design through an immersive series of blog posts that will expand your knowledge on graphic design in general, its role in marketing, and how it has evolved throughout the decades . At the end of the series we will be carrying out an activity that will put your creative skills to the test, are you ready? But first let's get to know the star of the show a little bit better.
GRAPHIC DESIGN GOES WAYYYY BACK IN TIME
As one would expect, the history of graphic design is a long and interesting one. At its core, graphic design is a form of art, and people have always been inclined to expressing themselves through art. But, back in the day when there weren’t any apps such as Adobe Photoshop or Adobe Illustrator, graphic designers had to get creative. When we say creative, think mixing your saliva with dirt and using that mixture to illustrate your art. Yes, you read that right, the earliest form of graphic design could be traced back to our early ancestors, the cavemen.
Over time, society and technology evolved and with it so did graphic design. Humans moved past using dirt mixtures and moved towards carving their designs @AncientEgyptians.
GRAPHIC DESIGN AS WE KNOW IT
Despite its presence in everyday life, graphic design did not gain major traction until the 1900s, during the propaganda era. Suddenly graphic design was all the rage. Everyone was making posters to promote their products or their political agenda, the first graphic design school, Bauhaus, opened in Germany, and not to mention, graphic design played a big part in boosting morale in the American people during the Second World War with the US Government releasing the famous "We Can Do It" poster.
This is where graphic design started to develop into the way it is today. That is, graphic design is the art of mixing and combining your ideas through images and text into something that resonates and speaks to an audience. It’s all about visual communication.
IT ALL STARTED WHEN MARKETING MET GRAPHIC DESIGN
It could be argued that nowadays marketing and graphic design are like bread and butter, they just work so well together. Why is that? Well, brands need to communicate with the consumer and connect with them. Thus, they make use of graphic design to convey meaningful information and their brand message to their target clients in an appealing manner.
A graphical image is highly likely to spark interest and remain in the brain for a longer time than a text, which makes brand retention and top of mind consideration easier to obtain. The reason behind this effect is that graphic design makes the product offering more appealing to the consumer and can even lead to more conversions.
A well thought-out and creative marketing design has the potential of enticing people to take action, which ultimately provides a direct path to conversion and incite emotions that inspire them to add to cart and complete the purchase.
DARWIN'S THEORY OF ... BRAND EVOLUTION?
Just as graphic design, society and trends change and evolve so do brands and their identities. The reason behind the constant changes among brands is that since people are changing, the only way for them to stay relevant and profitable is to adapt and adjust to these changes. Through adapting and adjusting brands manage to stay young and modern and is perceived by consumers as cutting-edge, which helps maintain brand love and favorability.
Here are some examples of famous rebrandings:
Fun fact: Cokrea is no stranger to rebranding! Cokrea has helped various brands in adapting to society's modern gusto. Taking brands to the next level is no easy task, but take a look at the amazing examples of rebranding that Cokrea has done for its clients and it will leave you speechless!
MIA AND VERSSEL
CALM TAG
HOMEMADE BEAUTY
Feel like your brand could use a refresh?
Click HERE to get into contact with our team and take your branding to the next level!
That's it for this issue of The Power of Rebranding! :) Tune in next week to find out more about why graphic design changes and how we can see these changes throughout the decades.
